Client: Pinnacle Life Insurance
Problem: Stagnating leads, rising costs, and short-lived results from previous campaigns.
Solution: Unfold Digital partnered with Pinnacle Life on a full-funnel growth marketing strategy. This involved in-depth customer/UX research, messaging refinement, website optimisation, channel activation, SEO, lead generation, and nurturing optimisation.
Results:
Sales Breakthrough: Policy sales doubled year-over-year (118.5% March 2024).
Enhanced Profitability: Reduced Cost per Acquisition (CPA) by 38.4%
BFM Fittings
Global
Problem: Inconsistent messaging hampered BFM Global's growth. Customers struggled to understand the product's value, and distributors lacked knowledge, leading to missed sales opportunities.
Solution: Unfold Digital implemented a customer-centric strategy. This involved deep customer research, a revamped website, clear messaging, an innovative 3D calculator, distributor empowerment, and channel optimisation.
Results:
Sales Leads Doubled: Qualified leads surged, fueled by interest from global giants.
Distributors Engaged: Increased website usage and resources empowered distributors.
Exceeded Growth Targets: BFM Global surpassed their 25% growth goal.
“Connecting with our international customers and distributors has helped us exceed our 25% growth targets.”
Blair McPheat, CEO, BFM Global
Integrated Control Technology
Global
Digital strategy, Insights & Analytics, Social media marketing, Google AdWords, Email marketing, Landing page optimisation, Call-to-actions, User experience UX, Platform development, Lead Generation, Inbound Marketing.
“This is golden!”
Hayden Burr, CEO, Integrated Control Technology (ICT).
Corporate Cabs
New Zealand & Australia
Problem: Outdated digital presence was hindering growth. They struggled with customer acquisition, poor website experience, limited online visibility, and challenges attracting drivers.
Solution: Unfold Digital implemented a comprehensive growth marketing strategy. This included customer research, brand visual update, website redesign, SEO, paid advertising, social media, content optimisation, and performance analytics.
Results:
Significant Cost Reduction: New Zealand customer acquisition cost to cents, Australian market expansion achieved at a $ profitable level.
Driver Recruitment Success: Campaigns successfully addressed driver shortages.
ilume
Australia & New Zealand
Digital strategy, Insights & Analytics, User experience (UX), Platform development - website, Content marketing including video and technical tools, Google AdWords, Social media marketing - LinkedIn, Facebook, Email marketing, Landing page optimisation.
“Your digital strategy is making a material difference to our business, thank you. You make digital more understandable and accessible to us as a value-add business tool.”
Raechel Ford, Director ilume
BathCo
New Zealand
Digital strategy, Insights & Analytics, Social media marketing, Google AdWords, User experience (UX), Platform development - Website with navigation and SEO upgrade + Accredo integration.
“We're busier than we've ever been but the amazing things is... the phones are quieter than ever”.
Annabel Smail, Director, BathCo
The Roof Crew
New Zealand
Digital strategy, Insights & Analytics, Sales Lead Generation, User experience (UX), Platform development - website, Content development, Google AdWords, Google Analytics.
“We’ve got a regular pipeline of sales leads. Unfold has transformed our business.”
Mike Church, Managing Director, The Roof Crew
Horleys
Australia & New Zealand
Digital strategy, Insights & Analytics, User experience (UX), Platform development - ecommerce website, Content marketing, Google AdWords - as a research tool, Social media listening & marketing, Email marketing, Landing page optimisation.
Opportunities for growth
Armed with our research and testing results, we were able to illuminate the road ahead for Horleys, highlighting opportunities and channels for growth.
If you’re interested in driving growth, performance marketing and staying ahead of the competition, then get in touch.
